WEAR THE LEGACY
WE HAVE ONLY A FEW ITEMS LEFT and they are ready to ship!
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Sold out
GAUDREAU HOCKEY - SIGNATURE HOODIE
Regular price From $89.99 USDRegular priceUnit price / perSold out -
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Gaudreau 13 Monochrome Snap Back Hat
Regular price $45.00 USDRegular priceUnit price / perSold out

THE FIRST LINE
Matty Gaudreau wasn’t just a player, he was a mentor, a coach, a steady presence who showed up, led with love, and gave everything to the next generation.
THE FIRST LINE is a tribute to that legacy. Co-designed by Madeline Gaudreau, this collection reflects his values: consistency, character, and poured his heart into the next generation.
Pre Order Window June 1st through June 15th
The First Line Starts Here
Created in collaboration with Madeline Gaudreau, this line honors Matty’s legacy and the example he set on and off the ice. Pre Order Window June 1st - June 15th
NOW SHIPPING TO CANADA!
SHOP THE FIRST LINE
Co-designed by Madeline Gaudreau - Pre Order Window June 1st through June 15th
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The First Line Signature Hoodie Youth & Adult Sizes
Regular price From $89.99 USDRegular priceUnit price / perSold out -
The First Line Legacy Set — Hoodie + Joggers Youth & Adult Sizing
Regular price $159.00 USDRegular priceUnit price / per$175.98 USDSale price $159.00 USDSold out -
Legacy Line Jogger Pants Youth & Adult Sizes
Regular price From $79.99 USDRegular priceUnit price / perSold out

BLK the Label x Magic Athletics
This collection of team jackets is more than just apparel—it's a celebration of the passion, dedication, and teamwork that is pure MAGIC.

Elevate your style and stand out in every crowd!

BLK The Label is your go-to destination for fan gear, non-formal team wear & sports-inspired fashion.

Let's create together
LETS DESIGN!BLK the Label
Design Consultation - Let's get customizing together!
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Featured Products
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Sports Hoodie - Unisex
Regular price $120.00 USDRegular priceUnit price / per -
CUSTOM LEATHER SLEEVE VARSITY JACKET - SEWN
Regular price $475.00 USDRegular priceUnit price / per -
CUSTOM SATIN BOMBER / STRIPED TRIM JACKET - SEWN
Regular price $300.00 USDRegular priceUnit price / per
👇 LET'S GET SOCIAL👇
YOUR INSPIRATION & YOUR STORY
Let customers speak for us
from 42 reviewsHoodies look amazing and for the best cause! Please do another run! Need an XXL and want to contribute to the foundation!
#RIPJohnny&MatthewGaudreau 🕊️ 🕊️

The colors are perfect. Fits great. Super soft and comfy. I’m honoured to support the Johnny@mattyfoundation.🇨🇦

It’s a great hat!!!
My son loves it! Wears it everywhere

I cannot rave enough about my sweatshirt, thank you guys so much! It’s so comfy and can’t wait for the cooler weather to layer it and be all cozy. 🖤

I gonna be big, but I have one!!
Honored to have a part taken part to honor Matty the only way I could.

Love this sweatshirt. So comfy, warm and the embroidery is stunning! Proud to wear and represent Matthew ❤️

The tragedy of this situation is simply heartbreaking!!!
I’m happy to support the foundation .
The quality and softness of the sweatshirt is second to none !

Had some initial issues getting the hat with my Postal Code. Received immediate help from and absolutely love the hat.

Great Quality and even better in person!! It will be an honor to wear this

Great quality! Warm. Comfortable. Glad i got mine!

Great quality! Warm. Comfortable. Glad i got mine!

So much thought and love has been put into this collection. Let's support and remember Matty.

super soft on the inside and looks nice and clean

They are adorable. Came out great. We love them

These sweatshirts are one of a kind and my boys LOVED them! We wore them to one game and I was asked by so many people where they could buy there own! Well made, amazing customer service - great gift!
