THE FIRST LINE - Matty Gaudreau x BLK

 

Created in Matty’s Spirit, Designed for the Next Generation.

Madeline Gaudreau collaborated with us to design this collection as a heartfelt tribute to Matty one that embodies the warmth, humility, and mentorship that defined him. Each piece in the collection is intentionally made to reflect the way Matty showed up for others - comfortable, casual, and quietly confident, with just a pop of energy.

You’ll find cozy, minimalist silhouettes made for everyday wear - a hoodie that feels like a hug, sweatpants that move with you, and a bucket hat with character. The inclusion of youth sizing is no coincidence - it’s a nod to where Matty chose to give back after his pro career: the rink where it all began.

As a coach, Matty believed in building confidence, not just skill. His impact wasn’t about goals or stats. It was about how you carried yourself, how you treated your teammates, and how much joy you brought to the game.

This collection was created with that spirit in mind - to feel like something Matty would proudly wear himself.

 

Wear the Heart of a Coach

This collection is more than apparel — it’s a legacy in motion. A reminder that kindness, leadership, and love for the game leave a mark far beyond the scoreboard.

 

 

Purpose Behind Every Piece
A portion of every purchase supports the John and Matty Gaudreau Foundation, to promote and expand youth ice hockey opportunities, help hockey families facing tragedies, as well as help families that are unfortunately also affected by drunk driving, like theirs. SHOP NOW